Our manifesto

Sequence is everything.

A great deal is being built with AI inside organisations, and at team level it often works well. What lags behind is the effect on the organisation as a whole: AI is added to work processes and organisational structures designed for a pre-AI world.

The organisations that get above-average value from new AI applications redesign the work itself, starting from what is now possible rather than what already exists. Then they choose the AI applications that fit the redesign.

“Process redesign creates the most value. That is the consistent finding of everyone who does it well.”

Bain & Company · Live the Model Survey · 2025

Research

The data behind our thesis.

Publications from McKinsey, BCG, OpenAI, Microsoft, Salesforce, MIT and others on AI adoption and process redesign.

View the research