Every process step exists for a reason. Usually because information was scarce, cognition was limited, or coordination was expensive. Those three assumptions no longer hold. Pick a process and see what is left when you design it today.
AutomateAugmentRetainEliminate
1Lead intake in CRMInformation scarce, coordination expensiveAutomateworkflow inside the CRM
2Company research on the web and LinkedInInformation scarce, cognition limitedAutomateenrichment from external sources
3Assessment against ICP criteriaCognition scarceAutomatescoring on fixed criteria
4Manual CRM entryInformation scarce, coordination expensiveRemovedthe step existed only to move data
6Writing the first outreach messageCognition scarceAugmentAI drafts it, a person finishes it
Manual CRM entry disappears completely. Time shifts from research and data entry to conversations and building relationships.
1Invoice received and registeredInformation scarceAutomaterecognised and registered without intervention
2Retyping the data into the systemInformation scarceRemovedthe step existed only to move data
3Matching to purchase order and deliveryCognition scarceAutomatematching at line level
4Circulating for approvalCoordination expensiveRemovedapproval within mandate is a rule, not a round trip
5Reviewing the exceptionsCognition scarceAugmentonly what deviates, with the context attached
6Releasing the payment runHuman judgementRetainthe responsibility stays with a person
What is left is the work that matters: judging what deviates and deciding what goes out the door.
1Writing the vacancy textCognition scarceAugmenta draft in minutes, the recruiter sharpens it
2Posting to the channelsCoordination expensiveAutomateset up once, published everywhere
3Moving applications into the ATSInformation scarceRemovedthe step existed only to move data
4First screen on hard criteriaCognition scarceAugmenta first sort, the recruiter decides
5Scheduling the interviewsCoordination expensiveAutomatecalendars matched, confirmed directly
6The first interviewHuman judgementRetainthis is where the whole value of the process sits
Candidates hear back sooner, and the recruiter spends the time on the conversations themselves.
1Request arrives by mail or formInformation scarceAutomateread and created in one go
2Looking up data in three systemsInformation scarce, coordination expensiveRemovedthe information was already there, it was never brought together
3Calculating price and marginCognition scarceAugmenta proposal with reasoning, a person weighs it
4Aligning on the exceptionsCoordination expensiveAugmentonly what falls outside the frame
5Producing and sending the quoteCognition scarceAutomateassembled from approved content
6Following up with the customerHuman judgementRetaina conversation, not a task in a list
The customer gets an answer the same day, and inside sales talks about price instead of hunting for data.
Process steps
6
Steps AI takes over
0
Where judgement stays
6
Illustrative examples based on the Flow Canvas. During Redesaign the team makes the analysis step by step, for its own process. The outcome is different every time.